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The Socialization of Small Business

Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process.  Small businesses...

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Championing Change from Within

Social Media is as revolutionary as it is evolutionary. It represents an important chapter in the ongoing saga and transformation of new media. Over the years, we’ve witnessed that the 10 stages of...

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Social Media in Small Business is Anything But Small

In celebration of National Small Business Week… For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically...

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In Social Media, Engagement Has Its Rewards

One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy....

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Small Business Strategy: 10 Trends to Watch

Part of an ongoing series dedicated to small businesses As you read this, the business landscape is shifting right under your company’s foundation. How customers make decisions, how they discover,...

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Small Business Survey: Technology a Challenge and Opportunity, Steve Jobs...

Did you know that the 23 million small businesses in America account for 54% of all U.S. sales? Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?...

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